CAMPAIGN PLAN FOR CALIFORNIAN CONGRESSIONAL MEMBER SCOTT PETERS OF THE 52ND DISTRICT OF CALIFORNIA. SHOULD RUN FROM JUNE 2018-NOV 2018

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THIS IS WHAT I HAD STARTED ON(USE ONLY TO SEE SOME INFO I PUT IN). ACTUAL GUIDELINES FROM PROFESSOR ARE ON THE FILE ATTACHED NAMED “FOLLOW THIS”. the useful file is just an extra resource i found might be useful For the campaign plan, you will write a comprehensive campaign plan for a Congressional candidate. Campaign Plan Sections: MUST BE 153 DAYS.june 06/2018-november 06/2018 for General election. This is an incumbent campaign of candidate Scott Peters who has ran in the Information on your candidate: MY CANDIDATE IS ;Scott Peters,age ,52nd district , Democrat , he is an incumbent runner, and he will be running against Michael Allman who is a republican. Write a plan to win,, write who they are running against -Who are they? Scott Peters is a 59 year old Democrat congressional district representative for the 52nd Californian district. He was born in Springfield ,Clark county Ohio. He went to highschool -What they did?Bio -Why are they a good candidate? -What’s their history at the district? -What relevant part of their life will appeal for the voters? Were they a veteran? -What are their strengths?good speakers,smart? Rich? -What are their weaknesses?Anything bad reported in the past? -What lines of attacks do you expect? Information on your district : MY DISTRICT IS ;- District 52, San Diego, -Put a map of district, -Put breakdown of major cities and communities in the district -Latest Demographic data? -Voter registration breakdown? -Relevant history data from elections in the district,(eg did hillary win over trump? By how many votes in your district?) Overall strategy -Why is your candidate better than the opponent? -Who is your candidate? Strengths/weaknesses? -Who is your opponent?Strengths/ weaknesses? -Campaign message?( MUST BE 170 words) Simple rational for your campaign In the message state( Everything about campaign , your candidate and why people should vote for your candidate ) -This is the message that your candidate uses when they are asked why they are running- -What is your Slogan,(5 WORDS OR LESS), and explain why?,, has to reflect your campaign message,, Vote Goals/Targeting( specific number of votes that your candidate needs to win) -Have to explain why you predicted a specific voter turnout number ( refer to class 3 slides attachment and see slide 29-35) Earned Media/Press Plan do something trending, free media press Finance/Fundraising Plan – Specific dollar amount that your candidate is going to raise, breakdown wheret the money comes from and explain why you came up with this number Anticipated role of political parties and outside groups How much the outside groups spend? Who they are, eg :NRA,Labor, Coke brothers,Chamber of commerce etc Field/GOTV( Getting Out The Vote)/Volunteer Plan -How many walkers you need, when they will start, Paid or volunteer door to door walker, – How much you are going to pay them. ( REMEMBER ALL THESE NUMBERS MUST REFLECT IN YOUR BUDGET) Knocking on doors,going to stores, phone banking etc etc Paid Media Plan Write dollar amounts for what platforms you will use. ( eg,Radio ads, Tv time) INCLUDE YOUR AD HERE( WRITE AD HERE)- Make sure ad reflects your campaign message. Social Media/Internet Plan Write dollar amounts for how much planned to be spent here and what the ad is. (Youtube,facebook, instagram,linkedin,twitter etc) Overall Budget -month by month budget,, expenditure and income column( this can change overtime depending on your expenditure expectations) make sure it matches all the money allocated in all sections) Don’t be outrageous and don’t go into debt NB: Campaign Speech Write a campaign speech for your candidate ( Must be 200 words Please note you need to use original citations. So if you get the information from an aggregator of sources like Wikipedia you MUST track down the original, credible source SOME RESOURCES TO BE USED http://bioguide.congress.gov/scripts/biodisplay.pl?index=P000608 https://scottpeters.house.gov/about/full-biography www.cookpolitical.com https://www.govtrack.us/congress/members/CA#representatives https://www.govtrack.us/congress/members/CA#map https://scottpeters.house.gov/ ¨https://www.270towin.com/2018-house-election/ ¨http://www.centerforpolitics.org/crystalball/2018-house/ ¨http://www.rasmussenreports.com/public_content/political_commentary/commentary_by_alan_i_abramowitz/forecast_model_suggests_democratic_gains_likely_in_2018_gubernatorial_contests ¨http://cookpolitical.com/ratings/house-race-ratings ¨https://fivethirtyeight.com/tag/2018-election/ ¨http://www.fairvote.org/fairvote_s_projections_for_u_s_house_elections_in_2018 ¨http://www.politicaldata.com/online-counts-reports/ ¨http://www.sdvote.com/ ¨http://www.sos.ca.gov/elections/prior-elections/ ¨http://www.sos.ca.gov/elections/voter-registration/voter-registration-statistics/ ¨Results by congressional district (scroll to bottom): ¨http://www.sos.ca.gov/elections/prior-elections/statewide-election-results/general-election-november-8-2016/statement-vote/

CAMPAIGN PLAN FOR CALIFORNIAN CONGRESSIONAL MEMBER SCOTT PETERS OF THE 52ND DISTRICT OF CALIFORNIA. SHOULD RUN FROM JUNE 2018-NOV 2018