Word count: 3,000 words, +/- 10% excluding references (see Section 7 below).
Write a reflective essay titled ‘Industry analysis and possible adaptations’.
a. Use the PESTLE model and Porter’s 5 Forces model to identify and analyse the recent macro and micro-environmental influences affecting the Automobiles subsector in the UK economy.
b. Select a firm in the Automobiles subsector in the UK and analyse its internal business environment using the value chain model. You should include possible adaptations to firm’s internal environment in response to the external business environment.
c. Based on the task ‘a’ above, reflect on the usefulness of the 5 Forces model in developing your understanding of the external business environment for the Automobiles subsector.