Communication

Question 5: Stuart Hall writes: “The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional more active ideological dimension…the relations of signs…reveal “a complex structure of dominance” and that decoding a message means readers reach for meanings that reflect “deep semantic codes of a culture and take on additional, more active ideological dimensions” [Edited from the original]