Contemporary Issues in Strategic Management

Contemporary Issues in Strategic Management
Case study
You are required to conduct an analysis of the following case study and article:
Southwest Airlines by Andrew Inkpen, in: Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2016)
Strategic Management: competitiveness and globalization – concepts and cases (12th edition). Boston: Cengage Learning
1.         Using Porter’s Five Forces model, analyse the competitive environment in the U.S. Airline industry. Support your arguments with evidence from the case study.
2.         Conduct an analysis to assess Southwest Airlines’ resources and capabilities, and identify and evaluate its core competencies.
3.         Drawing on your analysis of Southwest Airlines’ capabilities and core competencies, identify its generic competitive strategy and briefly discuss why it has been successful.
Number of words
2500 words