Event Impact Analysis of New York Fashion Week

This report contributes 60 % of the overall assessment for this module.
Your choice of event and event based organisation(s) must be drawn from your selected city location in assessment 1 (presentation) and agreed with your tutor in advance, (no later than week 7). You can use feedback from your presentation to support your choices.
You are required to:
A        For a specific event in the city location chosen for assessment 1, critically assess the range of impact analysis techniques that could be used.
and
B          Analyse, compare and contrast approaches to impact analysis of this specific type of event by event-based and other relevant organisations.
PART A
10%     Introduce this specific event with a list of the types of impacts that could be evaluated.
15%     Discuss the impacts of this event, critiquing appropriate analysis techniques that could be used.
PART B
20%     Compare and contrast approaches to impact analysis of this specific type of event by event-based and other relevant organisations.
10%     Conclusion – reflect on the challenges of assessing the impacts of this type of event and with reference to supporting evidence from academic literature, make recommendations for successful impact analysis.
ADDITIONAL MARKS FOR:
15%     Accurate use of referencing and wider reading
10%     Presentation and structure
20%     Discussion and analysis
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