Start up Business Plan on Hostel in Bangkok

Business Plan on Hostel in Bangkok Contents Executive Summary CHAPTER 1 – METHODOLOGY 1.1 Research Methodology 1.2 Population and Sample Size 1.3 Sampling technique 1.4 Data Collection Instrument 1.5 Data Collection Method 1.6 Data Analysis 1.7 Limitations CHAPTER 2 – BUSINESS DESCRIPTION 2.1 Business Description 2.2 Business Model 2.3 Competitive Advantage 2.4 Product and Service description and life cycle 2.5 Product or service costs and suppliers CHAPTER 3 – INDUSTRY AND ENVIRONMENTAL ANALYSIS 3.1 External Environmental Analysis 3.2 Competitor Analysis CHAPTER 4 – MARKETING PLAN 4.1 Marketing Objectives 4.2 Market Analysis 4.3 Research Findings to Support Marketing Mix Decisions 4.4 Marketing Strategy 4.5 Marketing Budget CHAPTER 5 – OPERATIONS PLAN 5.1 Pre-Venturing Operation Plan 5.2 Operation Plan 5.3 Process Design 5.4 Expenditure CHAPTER 6 – MANAGEMENT PLAN 6.1 Ownership Structure 6.2 Organization Structure 6.3 Job Descriptions 6.4 Salary structure CHAPTER 7 – FINANCIAL PLAN 7.1 Financial Objectives 7.2 Initial Start-up Fund 7.3 Source of Funding 7.4 Sales and Expenditure Forecast 7.5 Estimation of Investment Attractiveness 7.6 Financial Statements 7.7 Break-even Analysis BIBLIOGRAPHY APPENDIX BIOGRAPHY